Further Thought Qualitative Research


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Further Thought

Qualitative research that goes further.

Back Story

Further Thought was established in 1989 by Roger Titford and Christine King, both with extensive experience in Qualitative Research...
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Ultimately it's all about the meeting of minds; the client's, the consumer's and ours. And the researcher's mind is often the overlooked element.
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Our Work

We work with a wide range of clients from start-ups to blue chips. To see examples of who we have worked with, and what we've done, click here.
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What is Further Thought?

Further Thought is a well-established, full service qualitative research agency with experience across a wide range of Consumer and B2B markets based in Berkshire, England.

We offer individual bespoke solutions based on a grounded understanding of research and commercial issues.

Besides conventional focus groups we work with extended length groups, depth interviews, ‘slim’ groups and ‘on the fly’ ethnographic-style studies

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